Topic

Sponsorships

Shirt, sleeve, training, and stadium sponsorship deals.

Sponsorships·18 Sept 2026

Gemini on the Shirt: Google's World Cup AI Sponsorship Play

Google made Gemini the main global sponsor of Argentina's national team for the 2026 World Cup, with parallel deals for Brazil and France. A new sponsorship category has arrived.

Sponsorships·16 Sept 2026

Bayern Munich Bets on Enterprise AI With Wonderful Deal

Sponsorships·5 Jul 2026

Front-of-shirt sponsorship values in Europe: the 2026 pricing map

Sponsorships·1 May 2026

The biggest shirt sponsorship deals of summer 2026