Marketing·
SoccerBusiness.eu — The business of European football
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Marketing·
Women's football commercial growth: a mid-decade reality check
The five-year growth story of women's football commercial income is real, but it has entered a more difficult second phase. Here is where the money is and is not.
Sponsorships·
Front-of-shirt sponsorship values in Europe: the 2026 pricing map
Front-of-shirt values across Europe's top five leagues have re-based since 2023. Here is where the pricing floor and ceiling actually sit now.
Fans & Culture·
The matchday experience arms race: what European clubs are actually spending on
Matchday spending has moved from stadium build-outs to smaller, higher-frequency investments in food, entry, and pre-match content. Here is what is working.
Section
Sponsorships & Deals
Transfers·
The player-trading model in 2026: why Portuguese and Dutch clubs still lead
The recruit-develop-sell model was supposed to be commoditised by data by now. It has not been. Here is why Benfica, Porto, Sporting and Ajax still lead.
Section
Club finance & media
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