SoccerBusiness.eu is a publication covering the business of European football: transfers, sponsorships, club finances, media rights, marketing and fan engagement.

We exist to help executives, sponsors, agents, marketers and fans understand the commercial forces shaping the game. Our coverage is editorial and independent; sponsored content is always clearly labeled.

Our parent company

SoccerBusiness.eu is a brand asset of Football Marketing Agency, a specialist agency working with clubs, federations, sponsors and rights-holders across Europe.

Editorial standards

We publish reported summaries and analysis. Where we use AI to assist drafting, articles are reviewed and edited by humans before publication. Corrections are made transparently — please contact us via the contact page.